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A Mythic Perspective of Commodification on the ...
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A Mythic Perspective of Commodification on the World Wide Web ab 58.99 € als Taschenbuch: How a free-share-based medium is becoming a profit-based outlet. Aus dem Bereich: Bücher, Ratgeber, Computer & Internet,

Anbieter: hugendubel
Stand: 12.12.2019
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Computing: A Concise History: The MIT Press Ess...
9,95 € *
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The history of computing could be told as the story of hardware and software or the story of the Internet or the story of "smart" handheld devices, with subplots involving IBM, Microsoft, Apple, Facebook, and Twitter. In this concise and accessible account of the invention and development of digital technology, computer historian Paul Ceruzzi offers a broader and more useful perspective. He identifies four major threads that run throughout all of computing's technological development: digitization - the coding of information, computation, and control in binary form, ones and zeros; the convergence of multiple streams of techniques, devices, and machines, yielding more than the sum of their parts; the steady advance of electronic technology, as characterized famously by "Moore's Law"; and the human-machine interface. Ceruzzi guides us through computing history, telling how a Bell Labs mathematician coined the word digital in 1942 (to describe a high-speed method of calculating used in antiaircraft devices) and recounting the development of the punch card (for use in the 1890 US Census). He describes the ENIAC, built for scientific and military applications; the UNIVAC, the first general purpose computer; and ARPANET, the Internet's precursor. Ceruzzi's account traces the world-changing evolution of the computer from a room-size ensemble of machinery to a "minicomputer" to a desktop computer to a pocket-sized smartphone. He describes the development of the silicon chip, which could store ever-increasing amounts of data and enabled ever-decreasing device size. He visits that hotbed of innovation, Silicon Valley, and brings the story up to the present with the Internet, the World Wide Web, and social networking. 1. Language: English. Narrator: Tim Andres Pabon. Audio sample: http://samples.audible.de/bk/gdan/001762/bk_gdan_001762_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.12.2019
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The Little, Brown Handbook, Global Edition
52,99 € *
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For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 12.12.2019
Zum Angebot
The Little, Brown Handbook, Global Edition
52,99 € *
ggf. zzgl. Versand

For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 12.12.2019
Zum Angebot
A Mythic Perspective of Commodification on the ...
58,99 € *
ggf. zzgl. Versand

A Mythic Perspective of Commodification on the World Wide Web ab 58.99 EURO How a free-share-based medium is becoming a profit-based outlet

Anbieter: ebook.de
Stand: 12.12.2019
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Online advertising as transnational communication
11,90 CHF *
zzgl. 3,50 CHF Versand

Essay from the year 2007 in the subject Communications - Multimedia, Internet, New Technologies, grade: C, Macquarie University, course: ICOM 817 Transnational Communication, language: English, abstract: Emanating from the advertising industry's perspective, this papaer will examine the role of internet users as consumers. After briefly considering the effects of globalisation on advertising, the paper will describe the most prominent methods of online advertising, before exploring the applied concept of addressing users as consumers in the World Wide Web.

Anbieter: Orell Fuessli CH
Stand: 12.12.2019
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Perspective Drawing in Adobe Illustrator CS5
10,90 CHF *
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This is the eBook version of the printed book. Adobe Illustrator CS5 brings to users a hitherto new paradigm of vector drawing - perspective or '3D-like' drawing. The scores of questions asked by pre-release testers of Illustrator CS5 due to lack of acquaintance with the terminology of perspective motivated the authors-members of the Illustrator development team- to write this book. Perspective drawing is a relatively specialized domain pursued by technical artists and draftsmen while Illustrator caters to a wide array of professionals and hobbyists ranging from traditional graphic designers and package designers to web and interactive designers. The authors' goal has been to bridge that gap. By explaining the concepts of linear perspective, they have tried to make the entire book self-contained as much as possible; however, basic exposure to the previous versions of Adobe Illustrator is assumed. The book begins with describing the way perspective works in the real world. Then the perspective drawing features in Illustrator CS5 are introduced, beginning with working in Perspective View, followed by lessons in drawing and creating and transforming shapes in perspective. More advanced topics like moving objects in 3D and working with text and symbols are covered next, and finally the authors walk the reader through the construction of a simple scene. A Glossary and Appendices (dealing with scripting) round out the book.

Anbieter: Orell Fuessli CH
Stand: 12.12.2019
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European Energy Futures 2030
163,90 CHF *
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The book summarizes the results of an international research project - the first Europe-wide Delphi study on future developments in the energy sector (EurEnDel). With a time horizon of 2030, this expert survey not only provides a useful perspective on long-term developments of energy technologies, but also evaluates these technologies against different sets of social values or 'visions'. Close to 700 energy experts from 48 countries participated in this two-round, web-based Delphi exercise. Thus the results represent a broad European perspective on the challenges that Europe's energy system will be facing over the next two and a half decades. In the survey and in the analysis of the results, equal emphasis was placed on the technology-push perspective 'What will the future be like?' and the normative social-pull perspective 'What should the future be like?'. In this respect, considerable attention was given to the different responses received from technology experts, generalists and decision makers. The results of the Delphi study were interpreted on the background of three qualitative scenarios of Europe's energy futures up to the year 2030. In a world of uncertainties, EurEnDel recognized the impracticality of referring to a single energy scenario. For this reason it adapted the classical Delphi approach, employing a variety of foresight approaches both in the design phase and in the later analysis of the results The survey covers 20 emerging technologies from all parts of the energy system ranging from energy supply, grid and storage issues, and energy demand for transportation, housing and industry. The covered key technologies were assessed in terms of time horizons of development, their potential impact and the means which are needed to support their development. TOC:Introduction.- Outline of the Report.- Methodological Approach of EurEnDel.- Main Survey Results.- Comparison of Social and Technological Perspectives.- EurEnDel Scenarios.- Policy Recommendations.- References.- Annex A - Evaluation of former foresight studies.- Annex B - Tables with Results from 1st and 2nd Survey Round.- Annex C - Country Specific Analysis.- Annex D - Correspondence Factors.- Annex E - Graphs on Delphi results.- Annex F - Description of Societal Visions.- Annex G - Evaluation of Comments.- Annex H - Statement list - short term descriptions.

Anbieter: Orell Fuessli CH
Stand: 12.12.2019
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In the Words of E. B. White
104,90 CHF *
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'The time not to become a father is eighteen years before a world war.'-E. B. White on fatherhood 'I was lucky to be born abnormal. It ran in the family.'-on luck 'I would really rather feel bad in Maine than feel good anywhere else.' -on Maine 'The English language is always sticking a foot out to trip a man.'-on language The author of Charlotte's Web and One Man's Meat, coauthor of The Elements of Style, and columnist for The New Yorker for almost half a century, E. B. White (1899-1985) is an American literary icon. Over the course of his career, White inspired generations of writers and readers with his essays (both serious and humorous), children's literature, and stylistic guidance. In the Words of E. B. White offers readers a delightful selection of quotations, selected and annotated by his granddaughter and literary executor, Martha White. The quotations cover a wide range of subjects and situations, from Automobiles, Babies, Bees, City Life, and College to Spiders, Taxes, Weather, Work, and Worry. E. B. White comments on writing for children, how to tell a major poet from a minor one, and what to do when one becomes hopelessly mired in a sentence. White was apt to address the subject of security by speaking first about a Ferris wheel at the local county fair, or the subject of democracy from the perspective of roofing his barn and looking out across the bay-he had a gift for bringing the abstract firmly into the realm of the everyday. Included here are gems from White's books and essay collections, as well as bits from both published and unpublished letters and journals. This is a book for readers and writers, for those who know E. B. White from his 'Notes and Comment' column in The New Yorker, have turned to The Elements of Style for help in crafting a polished sentence, or have loved a spider's assessment of Wilbur as 'Some Pig.' This distillation of the wit, style, and humanity of one of America's most distinguished essayists of the twentieth century will be a welcome addition to any reader's bookshelf. WhiteE. B.: Martha White is manager of White Literary LLC, the literary estate of E. B. White, and the editor of Letters of E. B. White. A freelance writer herself, she lives on the coast of Maine.WhiteMartha: Martha White is manager of White Literary LLC, the literary estate of E. B. White, and the editor of Letters of E. B. White. A freelance writer herself, she lives on the coast of Maine.

Anbieter: Orell Fuessli CH
Stand: 12.12.2019
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