Communicating Corporate Ethics on the World Wide Web ab 58.95 € als Taschenbuch: A Discourse Analysis of Selected Company Web Sites. Aus dem Bereich: Bücher, Politik & Gesellschaft,
Communicating Corporate Ethics on the World Wide Web ab 58.95 EURO A Discourse Analysis of Selected Company Web Sites
Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages.
The Encyclopedia of Computer Science remains the definitive reference in the ever-changing field of computing. Now in its Fourth Edition, this influential work provides an unparalleled perspective on the major advances and applications of computer technology. Intelligently and thoughtfully organised, the Encyclopedia comprises over 600 revised and updated articles classified around nine main themes: * Hardware * Software * Computer Systems * Information and Data * Mathematics of Computing * Theory of Computation * Methodologies * Applications * Computing Milieux Encompassing far more than mere definitions, each article elaborates on a topic giving a remarkable breadth and depth of coverage. And a 16-page colour insert highlights advanced computer applications and computer-generated graphics technology. Throughout the work the text is extensively illustrated with diagrams, figures and photographs. With contributions from over 300 international experts, the Fourth Edition contains over 100 completely new articles ranging from artificial life to computer ethics, data mining to Java, mobile computing to quantum computing, and software safety to the World Wide Web. In addition the Encyclopedia contains useful appendices including: * A glossary of major terms in English, German, Spanish and Russian * Abbreviations and acronyms * Computer Science and Engineering research journals * Article titles from previous editions not included in the 4th edition * A Name Index listing almost 3500 individuals cited in the text * A comprehensive General Index with 7000 entries * A chronology of significant milestones in computing * Computer Society & Academic Computer Science Department Listings * Numerical Tables, Mathematical Notation and Units of Measure Highly-regarded as an essential resource for computer professionals, engineers, mathematicians, students and scientists, the Encyclopedia of Computer Science is a must-have reference for every college, university, business and high-school library. Praise for the Encylopedia of Computer Science The prestige of the Encyclopedia of Computer Science editors and contributors, the depth and breadth of its entries, and the overall utility of this new edition make this the standard one-volume reference in the field of computer science. - Choice There is certainly no other single volume that can compare... a work of exceptional scope; the editors are to be congratulated on the success of what must have been a task of enormous proportions.- PC Update Online Useful to everyone in the field, including the layperson, the non-specialist in computer science and related technology, and the specialist requiring detailed elaboration of a subject related to his or her profession.- Engineering Societies Library The illustrations and authoritative entries offer excellent coverage of the field.- Popular Science This new edition will remain the reference work of choice for those seeking information on computers, the computer industry, and computer applications.- Booklist A selection of new topics featured in the 4th Edition of the Encyclopedia of Computer Science: * Artificial Life * Automatic Programming * Biocomputing * C++ * Computer Ethics * Computers in fiction * Cyberspace * Data mining * Digital Libraries * Electronic Commerce * Internet * Java * Limits of Computation * Markup Languages * Microsoft * Mobile Computing * Pretty Good Privacy * Quantum Computing * Scientific Visualisation * Software Safety * Turing Test * World Wide Web
Spanning the fields of corporate communication and corporate ethics, this book investigates how companies communicate their ethical stance on their web sites. The study integrates the findings of six case studies, including BellSouth, Lockheed Martin, Ben & Jerry's, McDonald's, Nike and Levi Strauss. This sample offers both typicality and systematic variety, as all of the six companies are in need of presenting themselves as ethical business players but belong to three different ethics paradigms. Despite this variation, their communicative strategies are quite similar regarding content choice, self-presentation, stakeholder address and the hypertextual organization of their messages. Contents: Business Ethics vs. Corporate Social Responsibility - The Business-Ethics Paradigm - The Corporate-Social-Responsibility Paradigm - The BE & CSR Paradigm - Cross-Case Analysis.
This excellent book covers editing in the digital age, demonstrating the tools needed for effective text editing. Learn how to write powerful headlines and captions, and how to edit body text quickly and cleanly. It also concentrates on design in the digital environment, introducing typography and the related issues of readability and legibility. The skills of picture editing are explored, including image selection, cropping, manipulation and the ethics involved. These core skills and methods are then applied to the World Wide Web. Recent research into how people navigate Web pages is considered, and recommends ways to write more effectively for the online medium. The first section concentrates on editing in the digital age, demonstrating the tools needed for effective text editing. Dr Quinn shows how to write powerful headlines and captions, and how to edit body text quickly and cleanly. The middle section concentrates on design in the digital environment. Chapter five introduces typography and the related issues of readability and legibility. Chapter six covers the principles of design and how they can be applied to print and electronic publications. Chapter seven looks at the skills of picture editing, including image selection, cropping, manipulation and the ethics involved. Chapter eight investigates other forms of visual presentation such as diagrams, logos, maps and cartoons. In the final section, these core skills and methods are applied to the World Wide Web. Chapter nine considers recent research into how people navigate Web pages, and recommends ways to write more effectively for the online medium. Chapter ten examines how the principles of print design can (andcannot) be applied to Web pages. Learn the skills of subbing from a renowned expert Covers everything you need to know to get professional results An indispensable mentor full of practical tips and guidance
CyberLaw provides a comprehensive guide to legal issues which have arisen as a result of the growth of the Internet and World Wide Web. As well as discussing each topic in detail, the book includes extensive coverage of the relevant cases and their implications for the future. The book covers a wide range of legal issues, including copyright and trademark issues, defamation, privacy, liability, electronic contracts, taxes, and ethics. A comprehensive history of the significant legal events is also included.
These volumes present John Kinsella's uncollected critical writings and personal reflections from the early 1990s to the present. Included are extended pieces of memoir written in the Western Australian wheatbelt and the Cambridge fens, as well as acute essays and commentaries on the nature and genesis of personal and public poetics. Pivotal are a sense of place and how we write out of it; pastoral's relevance to contemporary poetry; how we evaluate and critique (post)colonial creativity and intrusion into Indigenous spaces; and engaged analysis of activism and responsibility in poetry and literary discourse. The author is well-known for saying he is preeminently an 'anarchist, vegan, pacifist' - not stock epithets, but the raison d'etre behind his work. The collection moves from overviews of contemporary Australian poetry to studies of such writers as Randolph Stow, Ouyang Yu, Charmaine Papertalk-Green, Lionel Fogarty, Les Murray, Peter Porter, Dorothy Hewett, Judith Wright, Alamgir Hashmi, Patrick Lane, Robert Sullivan, C.K. Stead, and J.H. Prynne, and on to numerous book reviews of poetry, fiction, and non-fiction, originally published in newspapers and journals from around the world. There are also searching reflections on visual artists (Sidney Nolan, Karl Wiebke, Shaun Atkinson) and wide-ranging opinion pieces and editorials. In counterpoint are conversations with other writers (Rosanna Warren, Rod Mengham, Alvin Pang, and Tracy Ryan) and explorations of schooling, being struck by lightning, 'international regionalism', hybridity, and experimental poetry. This two-volume argosy has been brought together by scholar and editor Gordon Collier, who has allowed the original versions to speak with their unique informal-formal ductus. Kinsella's interest is in the ethics of space and how we use it. His considerations of the wheatbelt through Wagner and Dante (and rewritings of these), and, in Thoreauvian vein, his 'place' at Jam Tree Gully on the edge of Western Australia's Avon Valley form a web of affirmation and anxiety: it is space he feels both part of and outside, em--braced in its every magnitude but felt to be stolen land, whose restitution needs articulating in literature and in real time. Beneath it all is a celebration of the natural world - every plant, animal, rock, sentinel peak, and grain of sand - and a commitment to an ecological poetics.
In 1990, members of IFIP Working Group 9.2 were instrumental in producing one of the first books to describe the &#8216;Landscape&#8217; of the new phenomena created by the uptake of computerization &#8211; the so-called Information Society. Ten years later, at the annual Namur meeting of its Working Group in January 2000, a proposal was made to produce a second book and the brainstorming began. In the time that had passed, the developments in computer technology had brought the Internet within reach of ordinary citizens, and the World Wide Web had spawned a new &#8216;e-industry&#8217;. The landscape of the information society had changed dramatically, and it continues to change at a breathtaking pace. This book is the result of those discussions, culminating with the 'Landscapes' Conference held at Turku University, Finland, in July 2005. The themes chosen for the conference &#8211; philosophy, ethics and sociological aspects, culture and education; social aspects; politics and regulation; economics and work; technology and emerging technologies &#8211; represent many of the perspectives from which to view this landscape. The papers illustrate the diverse impacts of the information society and the changing paradigms within education, law, health care, the workplace and on future societal infrastructures through research initiatives and the development of new technologies. In this book, IFIP WG9.2 has attempted to capture the new &#8216;emerging landscape&#8217; of the Information Society. A picture of profound technological and social change emerges from this holistic approach. It offers a key to understanding the ramifications of computer technologies within the information society, and of the social accountability of all those who work with and are affected by them.