Tim Berners-Lee, the inventor of the World Wide Web, has been hailed by Time magazine as one of the 100 greatest minds of this century. His creation has already changed the way people do business, entertain themselves, exchange ideas, and socialize with one another. With new online businesses and communities forming every day, the impact of Berners-Lee´s creation has yet to be fully realized. In Weaving the Web, this low-profile genius tells his own story of the Web´s origins - from its radical introduction and the creation of the now ubiquitous ´´www´´ and ´´http´´ acronyms to how he sees the future development of this revolutionary medium. Berners-Lee offers insights to help listeners understand the true nature of the Web, enabling them to use it to their fullest advantage. He shares his views on such critical issues as censorship, privacy, and the increasing power of software companies in the online world. 1. Language: English. Narrator: Tim Berners-Lee. Audio sample: http://samples.audible.de/bk/harp/000681/bk_harp_000681_sample.mp3. Digital audiobook in aax.
There´s always been something universalizing about the Internet. The World Wide Web has seemed both inherently singular and global, a sort of ethereal United Nations. But today, as Scott Malcomson contends in this concise, brilliant investigation, the Internet is cracking apart into discrete groups no longer willing, or able, to connect. The implications of this shift are momentous. Malcomson traces the way the Internet has been shaped by government needs since the 19th century - above all, the demands of the US military and intelligence services. From World War I cryptography and spying to weapons targeting against Hitler and then Stalin, the monolithic aspect of the digital network was largely determined by its genesis in a single, state-sponsored institution. In the 1960s, internationalism and openness were introduced by the tech pioneers of California´s counter-culture, the seed bed for what became Google, Microsoft, Facebook, and Apple. But in the last 15 years, security concerns of states and the privatizing impetus of e-commerce have come to the fore and momentum has shifted in a new direction, towards private, walled domains, each vying with the other in an increasingly fragmented system, in effect a ´´Splinternet´´. Because the Internet today surrounds us so comprehensively, it´s easy to regard the way it functions as a simple given, part of the natural order of things. Only by stepping back and scrutinizing the evolution of the system can we see the Internet for what it is - a contested, protean terrain, constantly evolving as different forces intervene to drive it forward. In that vital exercise, Malcomson´s elegant, erudite account will prove invaluable. 1. Language: English. Narrator: Jonathan Yen. Audio sample: http://samples.audible.de/bk/adbl/028154/bk_adbl_028154_sample.mp3. Digital audiobook in aax.
The Semantic Web´´ is certain to spark lots of debate; the father of the World Wide Web, Tim Berners-Lee, along with James Hendler and Ora Lassila, predict the next step in the development of the Web. This article originally appeared in the May 2001 issue of Scientific American. 1. Language: English. Narrator: uncredited. Audio sample: http://samples.audible.de/pe/scam/010501a/pe_scam_010501a_sample.mp3. Digital audiobook in aax.
The payoff on your organization´s Web site is nowhere in sight. Can you afford to make it better? Can you afford not to? In this case study, the hypothetical software company TradeRite faces the fact that their Web site has resulted unprofitably and the dilemma of what to do with it. Expert analysts offer their counsel. This article, which originally appeared in the March-April 1999 Harvard Business Review, is offered in audio form exclusively through Audible. 1. Language: English. Narrator: uncredited. Audio sample: http://samples.audible.de/pe/harv/000059/pe_harv_000059_sample.mp3. Digital audiobook in aax.
Everyone knows that speakers have to have Web sites. Do you know what should be on your Web site to profit from your visitors? If content is king in the world of e-commerce, what´s the content that will help speakers book business, sell products, and establish expertise? Join Chris Clarke-Epstein, CSP, as she shares her research into what makes a speaker´s Web site work as a marketing tool. 1. Language: English. Narrator: Chris Clark-Epstein. Audio sample: http://samples.audible.de/sp/spnn/000028/sp_spnn_000028_sample.mp3. Digital audiobook in aax.
What if the real power of the Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? With language as sharp and compelling as the observations, www.cluetrain.com burst unexpectedly onto the scene with 95 Theses to ignite a vibrant and viral conversation making hash of corporate assumptions about the nature of online business. Provocative, outrageous, and wickedly smart, the manifesto has challenged executives from Global 1000 companies to sign-on or risk missing a genuine revolution. Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today´s wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter faster than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct, and often funny. Companies that aren´t listening to these exchanges are missing a dire warning. Companies that aren´t engaging in them are missing an unprecedented opportunity. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the ´´immutable laws´´ of business - and what business needs to know to weather the seismic aftershocks. 1. Language: English. Narrator: Dick Summer. Audio sample: http://samples.audible.de/bk/adbl/000005/bk_adbl_000005_sample.mp3. Digital audiobook in aax.
All managers today are Internet managers. It doesn´t matter if their business is large or small, old economy, or new. In a faster, electronic, and more direct economy, every manager needs help. The 10-Second Internet Manager offers quick, no-nonsense tips, tactics, and strategies for succeeding fast in the Internet age from Mark Breier, an online expert willing to share the practical lessons he learned as an executive on the front lines of the e-commerce wars. The 10-Second Internet Manager will show you how to improve productivity and accelerate growth. You´ll learn how to use email to keep everyone connected; how to use the Internet to get a quick customer response to your product, your plan, or even your business model; how to build teams now and how to make sure they´re moving forward instead of just around; and how to make effective meetings produce results that contribute to your bottom line. 1. Language: English. Narrator: Mark Breier. Audio sample: http://samples.audible.de/bk/rand/000092/bk_rand_000092_sample.mp3. Digital audiobook in aax.
What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you´re located in San Francisco, Dubai, or Reykjavik, it´s when global communities eagerly link to your stuff on the Web. It´s when online buzz drives buyers to your virtual doorstep. And it´s when tons of fans visit your Website and your blog because they genuinely want to be there. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can´t generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a ´´world wide rave´´ for your product or service. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000250/bk_gdan_000250_sample.mp3. Digital audiobook in aax.
In Liar´s Poker, the barbarians seized control of the bond markets. In The New New Thing some guys from Silicon Valley redefined the American economy. Now, with his knowing eye and wicked pen, Michael Lewis reveals how much the Internet boom has encouraged great changes in the way we live, work, and think. He finds that we are in the midst of one of the greatest status revolutions in the history of the world, and the Internet turns out to be a weapon in the hands of revolutionaries. Old priesthoods - lawyers, investment gurus, professionals in general - are toppling right and left. In the new order of things, the amateur, or individual, is king: 14-year-old children manipulate the stock market and 19-year-olds take down the music industry. Deep, unseen forces are undermining all forms of collectivism, from the family to the mass market: one little black box has the power to end television as we know it, and another one - also attached to the television set - may dictate significant changes in our practice of democracy. Where does it all lead? And will we like where we end up? 1. Language: English. Narrator: Michael Lewis. Audio sample: http://samples.audible.de/bk/bant/000402/bk_bant_000402_sample.mp3. Digital audiobook in aax.
The biggest, most important issue in business today - becoming digital - touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism´s creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty.How Digital Is Your Business is a groundbreaking program with universal appeal for everyone in the business world. It offers:Profiles of the future: the in-depth story of the digital pioneers: Dell Computer, Charles Schwab, Cisco Systems, Cemex.Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM.An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay.While How Digital Is Your Business has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful tools it offers for use in creating a digital future for your company. 1. Language: English. Narrator: Adrian J. Slywotzky, David J. Morrison. Audio sample: http://samples.audible.de/bk/rand/000089/bk_rand_000089_sample.mp3. Digital audiobook in aax.