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Dictionary of Acronyms and Technical Abbreviations
199,00 CHF *
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This second edition contains a collection of technical abbreviations, acronyms, and identifiers (in short 'terms') that are used in information and communi cation technologies and other related areas. They have become part of the 'normal' vocabulary in many industries, institutes, organizations and universi ties. Too often they are used without mentioning what they stand for. The main area covered by this dictionary is Information and Communication Technology (ICT). This includes computer and communication hardware and software, communication networks, the Internet and the World Wide Web, and automatic control. Other areas covered are ICT-related techniques,solutions, products, processes and activities. The dictionary also contains symbolic names of organizations and institu tions directly connected to the subjects listed above, as well as the abbreviated names of conferences, symposia, workshops where the mentioned subject areas are treated. In some cases the standard two-letter country codes are listed between parenthesis at the end of every explained term and the country where the term originated. This is a reference book that is important for all practitioners and users in the areas mentioned above. Technical publications often omit the meaning of terms and confront the reader with jargon too often difficult to understand. Readers can use this book as a complete reference guide without having to guess what the letters of the terms stand for. This new edition contains close to 35.000 terms. Approximately ten thousand new items have been added. Obsolete and less relevant terms have been deleted.

Anbieter: Orell Fuessli CH
Stand: 15.08.2020
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Reading Strategies for Today's College Student
188,00 CHF *
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This text is designed for low-level reading courses and/or ESL courses in the developmental reading program. It uses selections from reading sources that students will encounter daily in college-textbooks, college catalogs, financial aid documents, correspondence and other information from institutions, articles from college newspapers, and web-based information-to build reading comprehension. After an introductory chapter that explains how to use the text and its key features, the next five chapters of the text focus on the language of college coursework including decoding, dictionary and thesaurus use, using the context, structural analysis, and vocabulary development. Following those chapters, the remaining five chapters introduce students to reading strategies for understanding main ideas, details, and drawing conclusions. These chapters will also instruct students on reading visuals and identifying and understanding the unique features of information from the Internet and World Wide Web. The text focuses on reading fundamentals and academic reading, employing a low reading level and conversational writing style.

Anbieter: Orell Fuessli CH
Stand: 15.08.2020
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A Dictionary of Marketing
15,90 CHF *
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: Orell Fuessli CH
Stand: 15.08.2020
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The Prodigal Tongue
12,00 CHF *
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Mark Abley takes the reader on a world-wide trip like no other ¿ from Singapore to Japan, Oxford to Los Angeles, through the web and even back in time. As much a travel book as a linguistic study, this book goes beyond grammar and vocabulary; more importantly, this book is about the people of the world. On his travels Abley encounters bloggers, translators, novelists, therapists, dictionary makers, hip-hop performers and web-savvy teenagers. He talks to a married couple who were passionately corresponding online before they met in 'meatspace.' And he listens to teenagers, puzzling out the words they coin in chat rooms and virtual worlds. Lively, evocative, passionate and hilarious, this is a book for everyone who cherishes the words we use.

Anbieter: Orell Fuessli CH
Stand: 15.08.2020
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Concise Oxford Dictionary of Archaeology
14,90 CHF *
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The most wide-ranging, comprehensive, and up-to-date dictionary of archaeology available. Over 4,000 entries cover the terms encountered in academic and popular archaeological literature, in lectures, and on television. Topics covered include artefacts, techniques, terminology, people, sites, and periods, and specialist areas such as industrial and maritime archaeology. The second edition is fully revised and updated, now including 150 new entries on archaeological sites, terms, movements, and people, plus extended coverage of archaeological resource management and archaeological theory. The dictionary's primary focus is on Europe, the Old World, and the Americas, as these are the regions where archaeology has become an established academic and vocational subject, but it includes key archaeological sites around the world. A quick-reference section covers chronological periods around the world, Egyptian rulers and dynasties, Roman rulers and dynasties, rulers of England to AD 1066, and principal international conventions and recommendations. New to this edition, recommended web links for over 100 entries are updated on the Dictionary of Archaeology companion website.

Anbieter: Orell Fuessli CH
Stand: 15.08.2020
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Blooks - The New Books?
8,90 CHF *
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Blooks are the new books, a hybrid literary form at the cutting edge of both literature and technology. (Bob Young, founder of the print-on-demand publisher Lulu, 2006) Back in 2006, a phenomenon made its way from the depths of the World Wide Web into the newspapers: the so-called 'blook', a portmanteau word composed of the words 'book' and '(we)blog', meaning a book written on the basis of a blog. The media were excited about these new kinds of books and looked to Japan, where blooks were already bestsellers. 'Blook' even made it into the shortlist of words that were considered to be included in the new edition of the Oxford English Dictionary in 2006 (Philipps 2006). If you search for 'blook' on Google in 2010, you are in most cases directed to archives and it will not take you long to find out that blooks have virtually disappeared from the Web. Despite the fact that weblogs keep thriving, blooks seem to be forgotten. Considering this, it is not surprising to find out that no research has been done on blooks, while weblogs have been a subject of research since 2005. Research on weblogs often concentrates on how they changed journalism and communication in general, but never mentions the medium of blooks. Jenna L. Brinning and Jill Walker Rettberg gave good overviews of web-publishing and blogging, with Brinning stressing Habermas' 'Strukturwandel der Öffentlichkeit' with regard to the opportunities of the Web and Rettberg taking into consideration the rise of 'citizen journalism'. This paper will try to find out what happened to blooks not only by examining this medium, but also by taking a look at its origins. The first chapter will deal with the definition of blooks as well as with the history of the so-called 'blogosphere' from which the blook emerged. The second chapter will present some successful examples of blooks, show the diversity of subjects they deal with and analyze the reasons for their popularity. Chapter three will focus on marketing strategies and the overall reception of blooks by taking a look at the media coverage and an award especially invented for this genre. The last two chapters will then compare blooks to traditional narratives and eventually draw a conclusion concerning the development of blooks and their potential for success.

Anbieter: Orell Fuessli CH
Stand: 15.08.2020
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Blooks - The New Books?
11,30 € *
zzgl. 3,00 € Versand

Seminar paper from the year 2010 in the subject English Language and Literature Studies - Literature, grade: 1,0, Justus-Liebig-University Giessen (Institut für Anglistik), language: English, abstract: Blooks are the new books, a hybrid literary form at the cutting edge of both literature and technology. (Bob Young, founder of the print-on-demand publisher Lulu, 2006) Back in 2006, a phenomenon made its way from the depths of the World Wide Web into the newspapers: the so-called 'blook', a portmanteau word composed of the words 'book' and '(we)blog', meaning a book written on the basis of a blog. The media were excited about these new kinds of books and looked to Japan, where blooks were already bestsellers. 'Blook' even made it into the shortlist of words that were considered to be included in the new edition of the Oxford English Dictionary in 2006 (Philipps 2006). If you search for 'blook' on Google in 2010, you are in most cases directed to archives and it will not take you long to find out that blooks have virtually disappeared from the Web. Despite the fact that weblogs keep thriving, blooks seem to be forgotten. Considering this, it is not surprising to find out that no research has been done on blooks, while weblogs have been a subject of research since 2005. Research on weblogs often concentrates on how they changed journalism and communication in general, but never mentions the medium of blooks. Jenna L. Brinning and Jill Walker Rettberg gave good overviews of web-publishing and blogging, with Brinning stressing Habermas' 'Strukturwandel der Öffentlichkeit' with regard to the opportunities of the Web and Rettberg taking into consideration the rise of 'citizen journalism'. This paper will try to find out what happened to blooks not only by examining this medium, but also by taking a look at its origins. The first chapter will deal with the definition of blooks as well as with the history of the so-called 'blogosphere' from which the blook emerged. The second chapter will present some successful examples of blooks, show the diversity of subjects they deal with and analyze the reasons for their popularity. Chapter three will focus on marketing strategies and the overall reception of blooks by taking a look at the media coverage and an award especially invented for this genre. The last two chapters will then compare blooks to traditional narratives and eventually draw a conclusion concerning the development of blooks and their potential for success.

Anbieter: Thalia AT
Stand: 15.08.2020
Zum Angebot
Robust Representation for Data Analytics
124,99 € *
ggf. zzgl. Versand

This book introduces the concepts and models of robust representation learning, and provides a set of solutions to deal with real-world data analytics tasks, such as clustering, classification, time series modeling, outlier detection, collaborative filtering, community detection, etc. Three types of robust feature representations are developed, which extend the understanding of graph, subspace, and dictionary. Leveraging the theory of low-rank and sparse modeling, the authors develop robust feature representations under various learning paradigms, including unsupervised learning, supervised learning, semi-supervised learning, multi-view learning, transfer learning, and deep learning. Robust Representations for Data Analytics covers a wide range of applications in the research fields of big data, human-centered computing, pattern recognition, digital marketing, web mining, and computer vision.

Anbieter: Thalia AT
Stand: 15.08.2020
Zum Angebot
Dictionary of Acronyms and Technical Abbreviations
144,99 € *
ggf. zzgl. Versand

This second edition contains a collection of technical abbreviations, acronyms, and identifiers (in short 'terms') that are used in information and communi cation technologies and other related areas. They have become part of the 'normal' vocabulary in many industries, institutes, organizations and universi ties. Too often they are used without mentioning what they stand for. The main area covered by this dictionary is Information and Communication Technology (ICT). This includes computer and communication hardware and software, communication networks, the Internet and the World Wide Web, and automatic control. Other areas covered are ICT-related techniques,solutions, products, processes and activities. The dictionary also contains symbolic names of organizations and institu tions directly connected to the subjects listed above, as well as the abbreviated names of conferences, symposia, workshops where the mentioned subject areas are treated. In some cases the standard two-letter country codes are listed between parenthesis at the end of every explained term and the country where the term originated. This is a reference book that is important for all practitioners and users in the areas mentioned above. Technical publications often omit the meaning of terms and confront the reader with jargon too often difficult to understand. Readers can use this book as a complete reference guide without having to guess what the letters of the terms stand for. This new edition contains close to 35.000 terms. Approximately ten thousand new items have been added. Obsolete and less relevant terms have been deleted.

Anbieter: Thalia AT
Stand: 15.08.2020
Zum Angebot