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A Dictionary of Science
14,50 € *
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This bestselling dictionary contains more than 9,500 entries on all aspects of chemistry, physics, biology (including human biology), earth sciences, computer science, and astronomy. This fully revised edition includes hundreds of new entries, such as bone morphogenetic protein, Convention on Biological Diversity, genome editing, Ice Cube experiment, multi-core processor,PhyloCode, quarkonium, and World Wide Telescope, bringing it fully up to date in areas such as nanotechnology, quantum physics, molecular biology, genomics, and the science of climate change. Supported by more than 200 diagrams and illustrations the dictionary features recommended web links for many entries, accessed and kept up-to-date via the Dictionary of Science companion website.Other features include short biographies of leading scientists, full page illustrated features on subjects such as the Solar System and Genetically Modified Organisms, and chronologies of specific scientific subjects including plastics, electronics, and cell biology.With concise entries on an extensive list of topics, this dictionary is both an ideal reference work for students and a great introduction for non-scientists.

Anbieter: buecher
Stand: 10.07.2020
Zum Angebot
The Little, Brown Handbook, Global Edition
48,62 € *
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For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 10.07.2020
Zum Angebot
The Little, Brown Handbook, Global Edition
48,62 € *
ggf. zzgl. Versand

For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliabilityThe Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab™ not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Features + Benefits This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Accessibility and Ease of Use Authoritative and accessible coverage of the writing process, grammar, research, and documentation have made The Little, Brown Handbook one of the bestselling handbooks of all time. A clean, uncluttered page design uses color and type clearly to distinguish parts of the book and elements of the pages. Annotations on both visual and verbal examples connect principles and illustrations. Dictionary-style headers in the index make it easy to find entries, and helpful endpapers offer several paths to the book’s content. NEW! Streamlined explanations and new explanatory headings throughout make key information easier to find. Academic Writing NEW! A greatly expanded overview of common academic genres in the chapter on academic writing (now at the start of Part 2), such as responses, critical analyses, arguments, informative and personal writing, and research papers and reports, highlights key features of each genre and points students to examples in the handbook. NEW! A summary box titled “The writing situation” with each of the sample papers gives an overview of the situation to which the student responded–subject, purpose, audience, genre, and use of sources–thus connecting concepts with actual writing. NEW! Eighteen examples of academic writing in varied genres appear throughout the handbook, among them a new critical analysis of an advertisement and a new social-science research report documented in APA style. Synthesis receives special emphasis wherever students might need help balancing their own and others’ views, such as in responding to texts and visuals. NEW! The expanded chapter on critical reading and writing includes two full-length opinion pieces as exercises in critical reading, a new advertisement with a student’s analysis, a revised discussion of writing critically about texts and visuals, and a new critical analysis paper. Parts 9 and 10 give students a solid foundation in research writing and writing in the disciplines (literature, other humanities, social sciences, natural and applied sciences), along with extensive coverage of documentation in MLA, Chicago, APA, and CSE styles. NEW! Key material on academic integrity in Chapter 6 on academic writing and Chapter 44 on plagiarism discusses developing one’s own perspective on a topic, using and managing sources, and avoiding plagiarism. Other chapters throughout the handbook reinforce these important topics. Research Writing and Documentation To help students develop their own perspectives on their research subjects, the text advises asking questions, entering into dialog with sources, and presenting multiple views fairly and responsibly. Extensive attention to research methods supports students in the early stages of research. The discussion of searching for and evaluating sources–library, Web, and social media–helps students to refine search terms and to distinguish between reliable and unreliable sources. Case studies show the application of critical criteria to sample articles, Web documents, and a blog. NEW! A streamlined discussion of gathering information from sources stresses keeping accurate records of source material and marking borrowed words. Meticulous attention to research writing across the disciplines emphasizes managing information, using the library as a research gateway, evaluating and synthesizing sources, avoiding plagiarism, and documenting sources accurately. Students learn how to document and cite sources ethically in MLA, Chicago, APA, and CSE styles. NEW! A chapter on documenting sources explains key features of source documentation, defines the relationship between in-text citations and a bibliography, and presents pros and cons of bibliography software. NEW! Updated, annotated samples of key source types illustrate MLA and APA documentation, showing students how to find the bibliographical information needed to cite each type and highlighting the similarities and differences between print and database sources. NEW! Reorganized chapters for all four styles group sources by type, thus simplifying the process of finding appropriate models and clarifying differences among print, database, Web, and other sources. NEW! A succinct guide accompanies the index to the models in each style to help students match their sources with appropriate citation formats. NEW! The chapter on CSE documentation reflects the new eighth edition of Scientific Style and Format: The CSE Manual for Authors, Editors, and Publishers. NEW! A complete social-science research report shows APA style in the context of student writing. Two research papers illustrate MLA style and include a paper-in-progress, following a student through the research process and culminating in an annotated essay on green consumerism. The extensive chapter on avoiding plagiarism discusses deliberate and careless plagiarism, shows examples of plagiarized and revised sentences, and gives updated advice about avoiding plagiarism with online sources. Writing As a Process NEW! A reorganized presentation of drafting, revising, and editing distinguishes revising more clearly as a step separate from editing. NEW! An expanded discussion of thesis covers using the thesis statement to preview organization. NEW! New, relevant examples in Chapter 4 on paragraphs illustrate important concepts of coherence, organization, and development. NEW! A revised and streamlined chapter on presenting writing focuses on essential information related to document design, visuals and other media, writing for online environments, and oral presentations. NEW! A revised discussion of preparing a writing portfolio gives an overview of common formats and requirements. Usage, Grammar, and Punctuation NEW! Revised explanations of grammar concepts and rules throughout simplify the presentation and emphasize key material. NEW! Two common trouble spots—sentence fragments and passive voice—are discussed in greater detail and illustrated with new and more examples. NEW! Dozens of new and revised examples and exercises clarify and test important concepts. NEW! Added examples in Part 8 on effective words show common shortcuts of texting and other electronic communication and how to revise them for academic writing. Visual and Media Literacy Thorough discussions of critically reading advertisements, graphs, and other visuals appear in Chapter 7 on critical reading, Chapter 8 on reading arguments, and Chapter 43 on working with sources. NEW! A student work-in-progress illustrates the process of analyzing an advertisement and culminates in a sample critical analysis. NEW! Updated and detailed help with preparing or finding illustrations appears in Chapter 5 on presenting writing and Chapter Preface for Students: Using This Book Preface for Instructors PART 1: The Process of Writing 1. Assessing the Writing Situation a. Understanding how writing happens b. Analyzing the writing situation c. Discovering and limiting a subject d. Defining a purpose e. Considering the audience f. Understanding genres 2. Discovering and Shaping Ideas a. Discovering ideas b. Developing a thesis c. Organizing ideas SAMPLE INFORMATIVE ESSAY 3. Drafting, Revising, and Editing a. Writing the first draft b. Revising a draft c. Giving and receiving comments d. Examining a sample revision e. Editing the revised draft f. Preparing and proofreading the final draft g. SAMPLE FINAL DRAFT (RESPONSE ESSAY) h. Preparing a writing portfolio 4. Writing and Revising Paragraphs a. Relating paragraphs in the essay b. Maintaining paragraph unity c. Achieving paragraph coherence d. Developing the paragraph e. Writing special kinds of paragraphs 5. Presenting Writing a. Formatting academic writing SAMPLE MARKETING REPORT b. Using visuals and other media in multimodal writing c. Presenting writing on the Web SAMPLE WEB SITE SAMPLE LITERACY NARRATIVE POSTED TO A BLOG d. Making oral presentations SAMPLE POWERPOINT SLIDES PART 2: Reading and Writing in and out of College 6. Writing in Academic Situations a. Determining purpose and audienceb. Using an academic genrec. Choosing structure and content d. Using sources with integritye. Using academic language f. Communicating with instructors and classmates 7. Critical Reading and Writing a. Using techniques of critical reading b. Summarizing c. Developing a critical response d. Viewing visuals critically e. Writing criticallyf. Examining sample critical analyses SAMPLE CRITICAL ANALYSIS OF A TEXT SAMPLE CRITICAL ANALYSIS OF AN IMAGE 8. Reading Arguments Critically a. Recognizing the elements of argument b. Testing claims c. Weighing evidence d. Discovering assumptions e. Watching language, hearing tone f. Judging reasonableness g. Recognizing fallacies h. Reading visual arguments 9. Writing an Argument a. Finding a subject b. Conceiving a thesis statement c. Analyzing your purpose and your audience d. Using reason e. Using evidence f. Reaching your readers g. Organizing your argument h. Revising your argument i. SAMPLE PROPOSAL ARGUMENT 10. Taking Essay Exams a. Preparing for an essay examination b. Planning your time and your answer c. Starting the essay d. Developing the essay e. Rereading the essay 11. Public Writing a. Writing on social media b. Writing business letters and memos SAMPLE LETTER AND MEMO c. Writing a job application SAMPLE LETTER AND RESUMES d. Writing business reports and proposals SAMPLE REPORT AND PROPOSAL e. Writing for community work SAMPLE NEWSLETTER, ONLINE POST PART 3: Grammatical Sentences 12. Understanding Sentence Grammar a. Understanding the basic sentence b. Expanding the basic sentence with single words c. Expanding the basic sentence with word groups d. Compounding words, phrases, and clauses e. Changing the usual word order f. Classifying sentences 13. Case of Nouns and Pronouns a. Compound subjects and complements b. Compound objects c. We or us with a noun d. Appositives e. Pronoun after than or as in a comparison f. Subjects and objects of infinitives g. Who vs. whom h. Case before a gerund 14. Verbs Verb Forms a. Regular and irregular verbs b. Sit and set; lie and lay; rise and raise c. Omitted -s and -ed endings d. Helping verbs e. Verb plus gerund or infinitive f. Verb plus participle Tense g. Appropriate tense for meaning h. Sequence of tenses Mood i. Subjunctive verb forms Voice j. Active vs. passive voice 15. Agreement a. Agreement between subject and verb b. Agreement between pronoun and antecedent 16. Adjectives and Adverbs a. Adjectives only with nouns and pronouns b. Adjectives after linking verbs c. Adjectives with objects; adverbs with verbs d. Comparative and superlative forms e. Double negatives f. Overuse of nouns as modifiers g. Present and past participles as adjectives h. A, an, the, and other determiners PART 4: Clear Sentences 17. Sentence Fragments a. Tests for sentence completeness, revision of fragments b. Subordinate clause c. Verbal or prepositional phrase d. Other fragments e. Acceptable uses of incomplete sentences 18. Comma Splices and Fused Sentences a. Main clauses not joined by coordinating conjunction b. Main clauses related by a conjunctive adverb or transitional expression c. Main clauses with no conjunction or punctuation 19. Pronoun Reference a. Clear reference to one antecedent b. Clear placement of pronoun and antecedent c. Reference to specific antecedent d. Indefinite use of you e. Clear use of it f. Appropriate who, which, that 20. Shifts a. Person and number b. Tense and mood c. Subject and voice d. Indirect and direct quotations and questions 21. Misplaced and Dangling Modifiers a.For courses in English Composition. The gold standard of handbooks - unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available-with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. MyWritingLab(TM) not included. Students, if MyWritingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyWritingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyWritingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Anbieter: buecher
Stand: 10.07.2020
Zum Angebot
Heterophobia
45,00 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Heterophobia describes reverse discrimination based on sexual orientation and implies an irrational fear of or aversion toward heterosexual people and institutions. Coined as a direct analogy to homophobia, "heterophobia" is used by some opponents to various legal and civil rights for lesbian, gay, bisexual, and transgender (LGBT) people, when is used instead of heterosexism. The term heterophobia was included in the Dictionary of Sexuality published in 1995 by American sexologist Robert T. Francoeur, where it was defined as fear of heterosexuals. However, as of 1998, it didn't appear outside specialist literature, albeit it was already a searchable term on the then-innovative World Wide Web.

Anbieter: Dodax
Stand: 10.07.2020
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Constructs of Natural Language Processing
35,90 € *
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The World Wide Web (WWW), a rich source of information, is growing at an enormous rate with an estimate of more than 29.7 billion pages on the World Wide Web as of February 2007, English is still the dominant language on the web. However, statistics on global internet usage reveal that the number of non-English internet users is steadily on the rise. Making this huge repository of information on the web, which is available in English, accessible to non-English internet users worldwide has become an important challenge in recent times. Thus,The input or output of a natural Language processing system can be either written text or speech. To process written text we need to analyze: lexical, syntactic, semantic knowledge about the language, discourse information, real world knowledge to process spoken language, we need to analyze everything required to process written text, along with the challenges of speech recognition and speech synthesis. It focus a new model of MT system in which Rule-Based, Dictionary-Based approaches are applied for English-to-Kannada/Telugu Language Identification and MT.

Anbieter: Dodax
Stand: 10.07.2020
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ISBN A Dictionary of Marketing Englisch
9,99 € *
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use ofdigital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketingcampaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and relateddisciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: Dodax
Stand: 10.07.2020
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The Prodigal Tongue
21,79 € *
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Mark Abley takes the reader on a world-wide trip like no other - from Singapore to Japan, Oxford to Los Angeles, through the web and even back in time. As much a travel book as a linguistic study, this book goes beyond grammar and vocabulary, more importantly, this book is about the people of the world.On his travels Abley encounters bloggers, translators, novelists, therapists, dictionary makers, hip-hop performers and web-savvy teenagers. He talks to a married couple who were passionately corresponding online before they met in 'meatspace.' And he listens to teenagers, puzzling out the words they coin in chat rooms and virtual worlds.Lively, evocative, passionate and hilarious, this is a book for everyone who cherishes the words we use.

Anbieter: Dodax
Stand: 10.07.2020
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ISBN Concise Oxford Dictionary of Archaeology 5...
14,58 € *
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The most wide-ranging, comprehensive, and up-to-date dictionary of archaeology available. Over 4,000 entries cover the terms encountered in academic and popular archaeological literature, in lectures, and on television. Topics covered include artefacts, techniques, terminology, people, sites, and periods, and specialist areas such as industrial and maritime archaeology. The second edition is fully revised and updated, now including 150 new entries on archaeologicalsites, terms, movements, and people, plus extended coverage of archaeological resource management and archaeological theory. The dictionary's primary focus is on Europe, the Old World, and the Americas, as these are the regions where archaeology has become an established academic and vocationalsubject, but it includes key archaeological sites around the world.A quick-reference section covers chronological periods around the world, Egyptian rulers and dynasties, Roman rulers and dynasties, rulers of England to AD 1066, and principal international conventions and recommendations.New to this edition, recommended web links for over 100 entries are updated on the Dictionary of Archaeology companion website.

Anbieter: Dodax
Stand: 10.07.2020
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Blooks - The New Books?
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Seminar paper from the year 2010 in the subject English Language and Literature Studies - Literature, grade: 1,0, Justus-Liebig-University Giessen (Institut für Anglistik), language: English, abstract: Blooks are the new books, a hybrid literary form at the cutting edge of both literature and technology. (Bob Young, founder of the print-on-demand publisher Lulu, 2006) Back in 2006, a phenomenon made its way from the depths of the World Wide Web into the newspapers: the so-called 'blook', a portmanteau word composed of the words 'book' and '(we)blog', meaning a book written on the basis of a blog. The media were excited about these new kinds of books and looked to Japan, where blooks were already bestsellers. 'Blook' even made it into the shortlist of words that were considered to be included in the new edition of the Oxford English Dictionary in 2006 (Philipps 2006). If you search for 'blook' on Google in 2010, you are in most cases directed to archives and it will not take you long to find out that blooks have virtually disappeared from the Web. Despite the fact that weblogs keep thriving, blooks seem to be forgotten. Considering this, it is not surprising to find out that no research has been done on blooks, while weblogs have been a subject of research since 2005. Research on weblogs often concentrates on how they changed journalism and communication in general, but never mentions the medium of blooks. Jenna L. Brinning and Jill Walker Rettberg gave good overviews of web-publishing and blogging, with Brinning stressing Habermas' 'Strukturwandel der Öffentlichkeit' with regard to the opportunities of the Web and Rettberg taking into consideration the rise of 'citizen journalism'. This paper will try to find out what happened to blooks not only by examining this medium, but also by taking a look at its origins. The first chapter will deal with the definition of blooks as well as with the history of the so-called 'blogosphere' from which the blook emerged. The second chapter will present some successful examples of blooks, show the diversity of subjects they deal with and analyze the reasons for their popularity. Chapter three will focus on marketing strategies and the overall reception of blooks by taking a look at the media coverage and an award especially invented for this genre. The last two chapters will then compare blooks to traditional narratives and eventually draw a conclusion concerning the development of blooks and their potential for success.

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Stand: 10.07.2020
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