Use online video to Get Seen and drive your business to new heights. The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide-awake to the new opportunity that video presents for product and brand promotion, as well as long-term customer engagement. Are you paying attention? Are you getting your business seen? In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Listen to: Real case studies of businesses using video to boost exposure and grow sales Tools and strategies for expanding your business into the social Web Simple step-by-step guidelines and clever ideas for recording, editing, and exporting video Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral Video is the ideal way to tell your story, which leads to more business. If you're ready to take full advantage of the newest resource in the social media arsenal, Get Seen is the audio guidebook you need. 1. Language: English. Narrator: Sean Pratt. Audio sample: http://samples.audible.de/bk/gdan/000505/bk_gdan_000505_sample.mp3. Digital audiobook in aax.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use ofdigital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketingcampaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and relateddisciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
From a garage to a multi-million dollar headquarter complex, from a simple search engine to a corporation valued in billions this has been the development path of the planet's top brand Google Inc. Used by billions of people in the world, Google.com is the most visited website on the Internet. Today the company has expanded its business activities, taking on fields like mail services, news, mapping and geography, translation and many more. Sealing acquisition deals worth millions, even billions of US dollars, the IT giant will not give up until it establishes its dominance in every region in the world. In order to find out more about the company that has forever changed the face of the world wide web, its creators, development, products, as well as criticism read this book.
High Quality Content by WIKIPEDIA articles! An online newspaper, also known as a web newspaper, is a newspaper that exists on the World Wide Web or Internet, either separately or as an online version of a printed periodical. Going online created more opportunities for newspapers, such as competing with broadcast journalism in presenting breaking news in a more timely manner. The credibility and strong brand recognition of well-established newspapers, and the close relationships they have with advertisers, are also seen by many in the newspaper industry as strengthening their chances of survival. The movement away from the printing process can also help decrease costs. Professional journalists have some advantages over blogs, as editors are normally aware of the potential for legal problems. Online newspapers are much like hard-copy newspapers and have the same legal boundaries, such as laws regarding libel, privacy and copyright, also apply to online publications in most countries, like in the UK. Also in the UK the Data Protection Act applies to online newspapers and news pages.
The development of information society in recent decades has enabled collecting, filtering and storing huge amounts of data. These data must be further processed to gain valuable information and knowledge. The scientific field dealing with extracting information and knowledge from data has evolved rapidly to cope with the extent and growth of information sources the number of which has geometrically increased with the appearance of the World Wide Web. All traditional approaches in information retrieval, knowledge acquisition, and data mining must be adapted for the dynamic, heterogeneous, and unstructured data on the Web. Web mining has come into being as a fully-fledged research discipline. This book presents state-of-the-art knowledge of Web mining from the perspective of looking for authoritative sources. Besides introduction to the theoretical concepts of Web crawling, ranking algorithms, and social networks, results of practical experiments are shown as well. In particular, a brand new algorithm for bibliographic networks is introduced. This publication will be especially useful to professionals, researchers, and students in the field of data mining and information retrieval.
Despite the impressive growth in both, the luxury sector in general and luxury online sales in particular, a vast number of luxury brands is still hesitant to operate own e-boutiques. Generally, many luxury marketers doubt the compatibility of luxury with the World Wide Web due to the so-called "Internet dilemma" of luxury brands: The Internet is characterized by the ubiquity of its offering and maximum price transparency. The status of luxury brands, on the other side, is based on their exclusivity and a premium price. Nevertheless, research seeking to resolve the Internet dilemma is scarce. Thus, luxury brand managers lack guidance when it comes to the creation of a compelling luxury shopping experience for the growing online customer segment. This work makes a step towards filling this gap. It contributes to the extant literature through the identification of luxury-specific web characteristics. Designing luxury e-boutiques that are aligned with these characteristics enables luxury brands to drive sales growth without the risk of diluting their exclusive status.
Seminar paper from the year 2011 in the subject Cultural Studies - Miscellaneous, printed single-sided, grade: 8,5, Maastricht University, language: English, abstract: It is the 'world's largest social network' (Stross, 2010) connecting over 600 million users from more than 200 countries on an Internet page that was founded just 7 years ago (Socialbakers, 2011a). The founder, Mark Zuckerberg, was named 'person of the year 2010' (Grossman, 2010) by Time magazine and is ranked number 40 on Forbes' list of the world's most powerful people with a net worth of approximately $13.5 billion (Forbes, 2011). Facebook, the social network this paper is dealing with, has become part of the daily routine of many users sometimes influencing their purchase decisions or even the way they perceive and see the world. Moreover, it has become an Internet brand which can now be regarded to be on an equal level with Amazon, eBay or Google. Without doubt, Facebook has to be regarded as an important feature of growing inter-connectivity which was made possible through the rise and spread of the Internet. The social network enables people to get in touch with each other, find so-called 'friends' all over the world and to create a personal profile representing the user within the Facebook network. Facebook's self-stated mission is 'to give people the power to share and make the world more open and connected' (Facebook, 2011). Of course this 'mission' is not a revolutionary new idea in the World Wide Web as several social networks and micro blogging websites like MySpace, LinkedIn or Twitter show. Still Facebook is the most widely-known, preferred and fastest growing social network of today's world. As a matter of fact it is also often claimed to be the most 'influential social network' (Brennan & Schafer, 2010, p. 19) of our times.
You Are Unique Aren't you ? Biologically it is quite clear that everyone is Unique, right from the birth. We are told that the human genome is a string of some 70 billion pairs of protein molecules arranged in different sequences. Of course, as I understand it, many parts of the sequence are more or less fixed, but there is still a lot of room for a seemingly infinite number of combinations and permutations that determine individual characteristics. According to the author in today's day and age of competition where everything is a click away on the net from jobs to businesses, 'you are Unique' Aren't You?' Is no longer just an adjective but an essential skill to be successful in the corporate world? In the present day Personal Branding is not only for celebrities or artists but is getting increasingly essential for everyone as the web is going more social. Personal Branding is about you telling the world your unique characteristics. Everything we say or do now-a-days can potentially end up being on the World Wide Web. However it is possible to contain these to an extent through Online Reputation Management (ORM) with the amount of dependency we have on the internet, lack of positive ORM can be potentially make or break a business or a career. Positive ORM helps monitor a person, company or a brand on the web have maximum visibility of positive information, suppressing any negatives. Social Media biggest revolution after Sir Timothy John 'Tim' Berners-Lee invented internet. Social Media has made large network of people from around the world interact, hang out with each other, share interests, network and even find jobs and promote businesses through their personal profiles, making it essential to question not whether 'IF' but 'WHEN' you should start using them.
BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.'A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended.' --Choice magazine 'If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social-ascustomers, as employees, and as business partners-both online and off.' -- David Rogers, executive director, Columbia Business School Center on Global Brand Leadership,author of The Network Is Your Customer'The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it.' -- Mark Yolton, senior vice president, SAP'To the extent that we can be 'human' with what we know-and share it as freely as we possibly can-we'll go along way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens--it also provides a road map for how to embed it in all your customer-facing processes.' -- Barry Judge, CMO, Best Buy'Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out thatthe real killer app is the ability to create a 1:1 communication between your customers and your brand.' -- Marty St. George, CMO, JetBlue'With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I'm buying books for my whole tribe.)' -- Janet Swaysland, SVP of Social Media, Monster.comAbout the Book:Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up--and stay competitive--you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializingwith communities who know what they like and aren't afraid to share it. You need to understand the power of social media-and use it to your best advantage.You need The Hyper-Social Organization. Based on the famous 'Tribalization of Business Study'--a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte--this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know aboutcorporate-consumer relations-starting with The5 Steps to Being Hyper-Social:Forget technology-understand thefour drivers of successful communities.Forget market segments and consumers-think tribes and humans.Forget company-centricity- think human-centricity.Forget channels-think networks.Forget process and hierarchies- think social messiness.Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people-the communities or 'tribes' that are at the core of their 'identities'-and unite them through their shared passions, problems, responsibilities, wants, and needs.You'll discover how to establish a real human presence on the Web and in social media communities and sites toopen up a naturally flowing, mutual-and mutually beneficial-exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right-and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsettersabout what their businesses are doing to become Hyper-Social. Being social has always played a key role in success. Being a Hyper-Social organization will take youto the next level.