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Semantic Web
32,49 € *
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Erscheinungsdatum: 12/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Semantic Web, Titelzusatz: Semantics, Web content, World Wide Web Consortium, Tim Berners-Lee, Business semantics management, Semantic advertising, Semantic Sensor Web, Semantic Web Services, Redaktion: Surhone, Lambert M. // Timpledon, Miriam T. // Marseken, Susan F., Verlag: Betascript Publishers, Sprache: Englisch, Rubrik: Informatik // EDV, Sonstiges, Seiten: 100, Informationen: Paperback, Gewicht: 165 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Rehberg, Martin: Werbung im Wandel
59,00 € *
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Erscheinungsdatum: 05/2011, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Werbung im Wandel, Titelzusatz: Wie verändert Video-Advertising das Marketing im World Wide Web?, Autor: Rehberg, Martin, Verlag: VDM Verlag, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 132, Informationen: Paperback, Gewicht: 211 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 05.04.2020
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Advertising and the World Wide Web
57,49 € *
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Advertising and the World Wide Web ab 57.49 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 05.04.2020
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Advertising and the World Wide Web
57,49 € *
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Advertising and the World Wide Web ab 57.49 € als epub eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 05.04.2020
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Werbung im Wandel
59,00 € *
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Werbung im Wandel ab 59 € als Taschenbuch: Wie verändert Video-Advertising das Marketing im World Wide Web?. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 05.04.2020
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A Dictionary of Marketing (eBook, ePUB)
9,95 € *
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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: buecher
Stand: 05.04.2020
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A Dictionary of Marketing (eBook, ePUB)
9,95 € *
ggf. zzgl. Versand

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.

Anbieter: buecher
Stand: 05.04.2020
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Werbung im Wandel
59,00 € *
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Werbung im Wandel ab 59 EURO Wie verändert Video-Advertising das Marketing im World Wide Web?

Anbieter: ebook.de
Stand: 05.04.2020
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Advertising and the World Wide Web
57,49 € *
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Advertising and the World Wide Web ab 57.49 EURO

Anbieter: ebook.de
Stand: 05.04.2020
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